Nickelodeon PLAYTIME

ICONIC NICKELODEON CHARACTERS BROUGHT TO LIFE

Iconic children’s brand Nickelodeon, along with China Leisure Development Co., asked JRA to create its first branded Family Entertainment Center in China. This unique FEC would help meet Shenzhen’s strong demand for experiential entertainment while bringing Nickelodeon’s most popular characters to life in a culturally relevant way. Featuring SpongeBob SquarePants, PAW Patrol, Dora the Explorer and Teenage Mutant Ninja Turtles, the FEC has served as an anchor for OCT Happy Harbour shopping area, proving the power of entertainment to drive retail foot traffic.